Instagram has become the world’s largest skincare advice platform, with millions of users sharing everything from elaborate 12-step Korean routines to minimalist three-product regimens. The challenge? Figuring out which of these picture-perfect routines will actually work for your skin, and which are just aesthetically pleasing content designed to rack up engagement.
The truth is, skincare routines on Instagram exist on a spectrum. Some are shared by licensed dermatologists and aestheticians who genuinely want to …
Skincare Routine Instagram: How Influencers Share Their Regimens (and What Actually Works)










